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Marketing and prospecting make up the fourth rule of attraction marketing. This is where you will either make it or break it. If you are successful here, you will see it in your bank account. The biggest portion of your time will be spent right here. Marketing will bring the prospects to you and converting those prospects into paying customers will put food on the table.

Let us talk first about marketing. People don’t respond to the same stimulus. If you are only marketing one or two different ways, you are robbing yourself of thousands of prospects. If you are only doing cold calls, or talking to all your friends and family, how effective can your marketing be? If this is all you are doing you are limiting yourself to a very small portion of the resources available to you.

Google is the number one website in the world. Yahoo is the second largest website in the world. You Tube is number three, and Face Book, with over 350 million people, is the fourth largest website in the world. What kind of presence do you have on any of these sites? If you don’t, why not? There are more than these four, but look at the ocean of prospects you are leaving behind if you are not on these sites.

There are two words in network marketing. Most people only focus on the word network and forget about the marketing part. They are good at getting all their family and friends out to the meetings. They may have even signed a couple, but what happens when that network runs out? Not if but when it runs out because it will run out. Then you have to learn about the second word. Marketing.

The majority of people will jump into a business without any knowledge of how to market. Would you like to have a brain surgeon getting ready to do surgery on you, that has never been through med school? Probably not. Why do you think marketing your business is any different? You have to gain some knowledge on how to market so you can market your business into profitability.

When you learn how to market, it doesn’t matter what kind of business you have. When you learn how to market, you will be able to separate yourself from all the other peddlers. That’s why those that understand marketing can come into your business, and within months, shoot right up to the top of the leaders board.

Marketing to your business is like food to your body. If I don’t eat I become weak, and unable to function properly. If I don’t learn how to market, my business will become weak and unable to function properly also.

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